Xin Lang Cai Jing·2026-01-09 01:15Core Insights - The Chinese liquor market has seen a rebound in retail prices for the top ten products as of January 9, following a period of decline, with an overall increase of 16 yuan, bringing the total price for a package of these products to 8998 yuan [1][6]. Price Trends - The market is experiencing a general upward trend, with notable price increases for several products: - Wuliangye Pu Wubai Dai increased by 8 yuan per bottle - Guojiao 1573 rose by 7 yuan per bottle - Gu Qing Gong Gu 20 and Xijiu Junpin both increased by 6 yuan per bottle - Qinghua Fen 20 saw a rise of 3 yuan per bottle - Yanghe Dream Blue M6+ increased by 1 yuan per bottle, marking five consecutive days of price increases - Meanwhile, prices for Feitian Moutai and Premium Moutai decreased by 7 yuan and 6 yuan per bottle, respectively [1][7][10]. Data Collection Methodology - The "Liquor Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, aiming to provide objective and traceable pricing data for well-known liquor products [2][8]. Market Impact of New Sales Channels - The launch of new sales channels for Feitian Moutai at 1499 yuan per bottle and Premium Moutai at 2299 yuan per bottle is expected to influence the market prices significantly, with the potential for a magnetic effect on retail prices [2][8]. Product Launches and Adjustments - iMoutai announced adjustments to the release schedule for Premium Moutai and other products, with specific purchase limits and scheduled release dates throughout the year, including key periods such as the Spring Festival and Mid-Autumn Festival [3][8].