从“卖全球”到“链全球”:谁将赢得下一个十年?
Xin Lang Cai Jing·2026-01-09 01:21

Core Insights - The evolution of Chinese truck exports has transitioned from "product trade" to "ecosystem layout," marking a significant shift towards global operations and local value chain integration [1][16][17] Group 1: Evolution of Export Strategies - Chinese truck exports have progressed through three stages: 1.0 Product output era focused on cost-effectiveness and trade with developing countries [18] 2.0 Market deepening era with established distribution networks and brand awareness while maintaining centralized decision-making [19] 3.0 Chain-rooted era by 2026, emphasizing local integration of R&D, manufacturing, supply chain, finance, and services [19][20] Group 2: Diverse Strategic Paths for 2026 - China National Heavy Duty Truck Corporation aims to export 250,000 heavy trucks and achieve $1 billion in overseas market revenue by leveraging its extensive global network [20] - FAW Jiefang plans to sell 80,000 units overseas and establish seven subsidiaries to diversify its market presence [20] - Dongfeng Commercial Vehicle targets over 30% of its sales from overseas, focusing on building an ecosystem through partnerships [20] - Foton Motor's strategy includes establishing production bases in over 10 countries to enhance local manufacturing and mitigate trade risks [20] - Weichai Power aims for 130,000 overseas engine sales, supporting mainstream vehicle manufacturers with diverse energy solutions [20][27] Group 3: Strategic Models - China National Heavy Duty Truck and FAW Jiefang are replicating successful domestic systems internationally, focusing on comprehensive operational frameworks [22][23] - Foton Motor adopts a "anchor" model with aggressive global production layout to ensure local integration [24] - Dongfeng Commercial Vehicle emphasizes an "integrator" model, shifting from transactional relationships to ecosystem collaboration [25] - Weichai Power and Yunnei Power are pursuing a "guardian" model, enhancing supply chain collaboration to support vehicle manufacturers [26][28] Group 4: Necessity of Localization by 2026 - Companies are increasingly localizing production to overcome traditional tariff and non-tariff barriers, ensuring sustainable market access [29] - Local operations allow firms to capture lifecycle value through financial services, data, and after-sales support, enhancing profitability [30] Group 5: Challenges Ahead - The path to global integration is fraught with complexities, including compliance costs and political risks associated with deep localization [31] - Effective management of overseas subsidiaries and diverse teams poses significant challenges for Chinese companies [32] - Large-scale investments in overseas facilities require substantial capital and a skilled workforce familiar with international operations [33] Group 6: Future Competitive Landscape - The competition in the global truck market by 2026 will hinge on the robustness of localized value chains and ecosystem-building capabilities [34] - Companies that can leverage China's technological advantages in new energy and smart solutions will be better positioned against global competitors [34][35]