Jin Rong Jie Zi Xun·2026-01-09 01:28Core Insights - JD Advertising has launched an upgraded intelligent advertising assistant named "Jing Xiaotong," marking a transition to an integrated AI-driven marketing era [1] - The new "Jing Xiaotong" combines vast marketing data, expert experience, and advanced model technology to create a marketing intelligent agent that can strategize, generate creative content, intelligently place ads, and optimize diagnostics [1][3] Group 1: AI Marketing Capabilities - "Jing Xiaotong" is designed to enhance efficiency for merchants by generating high-quality ad creatives and visual materials in seconds based on product selling points [3] - The platform can analyze cross-account and cross-product operational data, automatically perform attribution analysis, and allow merchants to execute automated bulk operations through dialogue, significantly improving advertising efficiency [3] - During the testing phase, "Jing Xiaotong" helped improve marketing efficiency for JD's own brand by 30% [3] Group 2: Future AI Business Framework - The upgrade serves as a starting point for building a more extensive JD Advertising AI business system, focusing on key operational scenarios such as product selection, keyword selection, audience targeting, and optimization diagnostics [7] - The AI will understand merchants' natural language intentions, recommend potential best-selling products, and provide precise keywords to expand traffic, while continuously monitoring ad performance and diagnosing issues [7] - The strategic upgrade of "Jing Xiaotong" represents a shift from merely providing advertising tools to constructing an AI-driven business ecosystem, aiming to optimize the connection between people, products, and platforms [9]