Zhong Jin Zai Xian·2026-01-09 01:36Core Insights - JD Advertising has launched an upgraded intelligent advertising assistant "Jing Xiaotong," marking a transition to an integrated AI-driven marketing era [1] - The new "Jing Xiaotong" combines vast marketing data, expert experience, and advanced model technology to create an AI marketing entity that evolves, thinks, and executes [1] Group 1: AI Marketing Capabilities - "Jing Xiaotong" offers a comprehensive AI solution for merchants, providing insights, creative generation, intelligent placement, and diagnostic optimization through a user-friendly natural language interface [1][3] - The platform can generate high-quality advertising creatives and visual materials in seconds based on product selling points, analyze cross-account and cross-product operational data, and perform attribution analysis automatically [3] - During the testing phase, "Jing Xiaotong" improved marketing efficiency for JD's self-branded products by 30% [3] Group 2: Future AI Business Framework - JD Advertising is building a more extensive AI business framework, focusing on key operational scenarios such as product selection, keyword selection, audience targeting, and diagnostic optimization [4] - The AI will understand merchants' natural language intentions, recommend potential best-selling products, and provide precise keywords to expand traffic [4] - The strategic upgrade of "Jing Xiaotong" signifies a shift from merely providing advertising tools to constructing an AI business ecosystem, aiming for a closed-loop decision-making process that enhances ROI and ensures sustainable growth for merchants [4]