Sou Hu Wang·2026-01-09 01:58Core Insights - The annual honor ceremony "You Shili·Gan Dang Xian" for Kuaishou e-commerce in the fresh food industry was held, recognizing merchants and streamers for their achievements and growth strategies over the past year, while also outlining growth directions for the upcoming year in live-streaming e-commerce [1][3] Group 1: Industry Overview - Fresh food is a critical sector in live-streaming e-commerce, closely related to daily life and testing supply and service capabilities [3] - For merchants, stable supply and fulfillment experience are key to long-term reputation, while for streamers, continuous content output and trust management are essential for customer retention [3] Group 2: Marketing and Growth Strategies - Kuaishou's fresh food industry head emphasized that short videos serve as a pre-traffic tool for live-streaming e-commerce, creating a closed loop of "content traffic—live conversion—fan retention—repeat purchase" [4] - Recommendations for streamers and merchants include increasing the quantity and quality of short video content, utilizing platform tools like "Lucky Red Packet" and "Good Fortune" to enhance interaction and conversion efficiency [6][7] Group 3: Seasonal Promotions - The upcoming New Year Festival is a significant sales peak for the fresh food industry, with Kuaishou focusing on local specialty products and high-demand items to meet consumer needs [8] - The festival will feature a pre-sale period from January 5 to January 14, followed by the official sales period from January 15 to February 3, with concentrated subsidies and resource support for popular products [8] Group 4: Exemplary Practices - The ceremony awarded several brands and streamers, including Yili and Three Squirrels, for their outstanding performance in the fresh food sector [9][12] - Case studies highlighted successful operators like Li Dairui in the seafood sector and Xiaoyu in the fruit sector, showcasing their effective content creation and stable supply capabilities, leading to significant sales growth [14][15]