青岛：文旅促消费，2026年“一月一主题”出炉

Core Insights - Qingdao government has launched a year-long cultural and tourism consumption promotion initiative with monthly themes, starting from January's "New Year Breeze, Embrace the Journey" to December's "Climb Laoshan, View the Sea, Soak in Hot Springs" [2][6] Group 1: Monthly Themes and Activities - Each month features a specific theme designed to enhance tourism and consumption, ensuring a continuous and diverse experience for visitors throughout the year [6][9] - January's activities include 145 specific events focusing on romance, trendy experiences, and sports, promoting winter tourism in Qingdao [3][4] - February will celebrate the Spring Festival with themes centered around cultural heritage and festive activities [6] Group 2: Collaborative Mechanisms - The initiative involves collaboration among various departments, including culture, tourism, commerce, and sports, to create a unified approach to tourism promotion [2][9] - A "ticket root economy" merchant alliance has been established to enhance consumer benefits, allowing a single ticket to provide access to multiple attractions and discounts [9][10] Group 3: Diverse Offerings and Experiences - The program emphasizes a variety of experiences, including wellness, cultural exploration, and culinary adventures, catering to all age groups [4][5] - Eight major themed activities have been introduced, such as "Artistic Splendor: Performance Season" and "Vibrant Mountain and Sea: Sports Gathering," to attract different visitor demographics [3][4] Group 4: Economic Impact and Visitor Engagement - During the recent New Year holiday, Qingdao welcomed 3.11 million visitors, generating a tourism revenue of 3.24 billion yuan, indicating a strong start to the year [3] - The ticket root economy initiative has expanded to include over 500 quality merchants across ten districts, enhancing consumer engagement and driving sustainable traffic to local businesses [9][10]