用民生温度留住烟火气 30年老菜场逆袭成“网红”

Core Insights - The article highlights the transformation of Hangzhou's modern commercial circulation system, focusing on the renovation of the Gugang Market as a pilot project to enhance urban and rural circulation and improve public welfare [1] Group 1: Market Renovation - The Gugang Market, with a history of 30 years, underwent a renovation costing nearly 12 million yuan, emphasizing convenience for citizens [2] - Post-renovation, the market has seen a daily sales volume of 400,000 to 500,000 yuan, representing a 40% increase compared to before the renovation [3] Group 2: Market Transformation - The Gugang Market has evolved from a simple grocery market to a comprehensive community life complex, integrating procurement, dining, leisure, and social activities [4] - The introduction of a shared kitchen and various retail options has attracted younger consumers, enhancing the market's appeal [4][5] Group 3: Technological Integration - The market features a "digital cockpit" that displays real-time prices, transaction volumes, and product traceability, promoting transparency and efficient management [4] - The integration of technology has improved consumer experience and regulatory oversight, ensuring food safety and transparency in transactions [4] Group 4: Demographic Shift - Approximately 25% of the market's vendors are from the post-90s generation, bringing innovative practices such as online operations and creative marketing [5] - The blend of traditional and modern elements in the market has created a unique charm, appealing to a diverse customer base [6]