暴雪席卷欧洲,一抹“京东红”意外刷屏:物流“确定性”正成为京东Joybuy最犀利的品牌心智
Jin Rong Jie Zi Xun·2026-01-09 02:31

Core Insights - A strong polar cold wave has swept across Europe, causing extreme weather conditions such as continuous snowfall and freezing rain, which have impacted transportation and logistics [1] - Despite the adverse weather, many users in Europe have praised the logistics speed of JD's European retail platform, Joybuy, highlighting experiences of next-day delivery even during severe weather conditions [1][4] Group 1: Joybuy's Performance - Users in the Netherlands reported that they received their orders from Joybuy the morning after placing them, even when transportation was halted due to the cold wave [1] - Customers in Germany shared similar experiences, noting that they received their orders promptly despite snowfall, with one user expressing satisfaction with the service quality [4] - Joybuy has successfully influenced neighboring residents to become users as well, showcasing its growing presence in the market [11] Group 2: Logistics and Operations - Joybuy, a subsidiary of JD, has launched operations in several European countries, including the UK, Netherlands, Germany, France, Belgium, and Luxembourg, supported by an integrated supply chain service system [13] - In response to the cold wave, JD Logistics has activated an emergency response plan in Europe, adjusting production and transportation schedules in real-time and increasing manpower and capacity in warehousing and transportation [13] - To enhance safety during deliveries, JD has equipped some vehicles with anti-slip tires and provided winter gear and warm meals for frontline employees [13]

暴雪席卷欧洲,一抹“京东红”意外刷屏:物流“确定性”正成为京东Joybuy最犀利的品牌心智 - Reportify