以AI重塑品类 以服务定义价值,京东健康发布2026年医疗器械战略全景
Jin Rong Jie Zi Xun·2026-01-09 02:31

Core Insights - JD Health is set to enhance its medical device sector by leveraging supply chain, AI, and medical services as core drivers, aiming to become a significant growth engine for global medical device brands by 2026 [1][5] - The company plans to invest over 100 million in marketing resources for the launch of new products in collaboration with top global brands, focusing on high-quality development in the medical device industry [1][5] Group 1: Market Growth and Strategy - The medical device market in China is experiencing rapid growth, projected to reach 500 billion from the current 300 billion, driven by aging population, health awareness, and consumption upgrades [3] - JD Health aims to deepen partnerships with global medical device brands and enhance supply chain capabilities through initiatives like JDH+N alliance, targeting a 100% growth in trending categories by 2025 [3][6] Group 2: Product Innovation and Awards - In 2025, JD Health launched nearly 500 new products, setting industry records, with a focus on innovative product development as a key driver for high-quality growth [3][5] - The company established a rigorous evaluation system for product awards, recognizing nearly 100 brands for their quality and reputation at the annual conference [5] Group 3: AI and Service Integration - JD Health is utilizing its self-developed AI model "Jingyi Qianxun" to transform product categories and define value through service, moving towards comprehensive health management solutions [6][7] - The company has developed a smart blood glucose management system in collaboration with brands, integrating monitoring, analysis, intervention, and tracking for chronic disease management [9] Group 4: Comprehensive Health Management - JD Health is enhancing its online and offline service integration, providing a full-cycle health management experience that includes disease prevention, smart monitoring, chronic disease management, and post-hospital rehabilitation [9] - The company aims to eliminate homogenization in the medical device industry through product innovation and AI technology upgrades, making professional healthcare services more accessible [9]