京东健康医疗器械开新盛典:互联网医院与医疗器械企业正构建“服务融合”共同体
Cai Jing Wang·2026-01-09 02:48

Core Insights - JD Health is leveraging its internet hospital to enhance medical device brand growth and user health management in the rapidly developing internet healthcare sector [1][2] Group 1: Market Overview - The internet healthcare market in China is projected to reach 479.9 billion yuan by 2025, with user numbers exceeding 400 million [2] - JD Internet Hospital, one of the first licensed independent internet hospitals, maintains its position as the "first entry point for online diagnosis," with over 500,000 daily consultations and a customer satisfaction rate of 98.9% [2] Group 2: Service Innovations - JD Internet Hospital has established a comprehensive service system covering "medical, testing, diagnosis, and medication," allowing users to complete the entire diagnostic process from home [2] - The hospital is enhancing its specialized service system, with upgrades in dermatology, mental health, and traditional Chinese medicine, and plans to add urology and oncology specialties by 2025 [2] Group 3: Case Study and User Experience - A case study illustrates a patient with chronic obstructive pulmonary disease and myocardial infarction receiving comprehensive care through JD Internet Hospital, including video consultations, home delivery of a respiratory machine, and ongoing remote monitoring by healthcare professionals [3] Group 4: Ecosystem Collaboration - JD Internet Hospital supports medical device brands through a full-chain support system, including doctor communication, user management, and hospital scene engagement [4] - The hospital employs a team of health managers and nutritionists, utilizing smart operational tools to provide comprehensive health management, achieving a 59% repurchase rate for a specific medical food brand [4] Group 5: Future Directions - JD Internet Hospital aims to build trust between patients and brands, focusing on data and services for long-term health management [5] - The hospital plans to continue service innovation and specialized construction, collaborating with partners to advance the healthcare industry towards greater efficiency and warmth, contributing to the "Healthy China" initiative [5]