新东方比邻以AI口语老师，让中文之声传遍138国

Core Insights - New Oriental Bilingual, a core brand under New Oriental, has focused on international education since its establishment in 2017, evolving from foreign teacher services to international Chinese education, with a mission to "use technology to convey the beauty of Chinese" [1] - The company has developed a comprehensive education service system covering all demographics and stages, with a curriculum that integrates language, culture, and application, serving over 160,000 users across 138 countries and regions [1] - New Oriental Bilingual has received multiple authoritative certifications for its innovative AI education and cultural dissemination, establishing itself as a benchmark for the digital transformation of international Chinese education [1] Product Development - During the 2025 World Chinese Conference, New Oriental Bilingual launched its self-developed Chinese learning application, Sure Chinese, which focuses on understanding differences, culture, and learners, moving away from traditional rote learning [3] - The application features a "personalized Chinese speaking AI teacher" and utilizes high-quality structured data, including millions of teaching videos and student-teacher interaction records, to provide tiered teaching from beginner to advanced levels [3] - Sure Chinese offers differentiated scenario plans for learners at various levels, ensuring personalized learning paths based on cultural backgrounds and learning paces, thus enhancing the emotional engagement often lacking in traditional AI education [3] Educational Impact - The implementation of Sure Chinese has significantly improved the efficiency of Chinese education and established a new paradigm for cultural dissemination, addressing the industry pain point of "wanting to learn but struggling to persist" [6] - The application enhances learning continuity and skill mastery efficiency through personalized path planning and immersive interaction, allowing learners from different regions and backgrounds to access standardized teaching resources [6] - New Oriental Bilingual's AI innovation practices provide a replicable model for the digitalization of international Chinese education, promoting a shift from "technology piling" to "experience optimization" [6]