走进福斯特: 在全球光伏胶膜市场上练就竞争力

Core Insights - The global photovoltaic (PV) industry is experiencing rapid growth, with a projected 35.9% year-on-year increase in new installations in 2024, driving demand for photovoltaic encapsulant films [1] - Chinese companies dominate the global photovoltaic encapsulant film market, with Foster holding approximately 50% market share [3] - Foster's strategic focus on innovation and market expansion has enabled it to maintain a strong competitive position in the global market [4] Industry Opportunities and Strategic Focus - Foster's development can be divided into three phases: breakthrough in hot melt film technology, deep integration in the photovoltaic encapsulant film industry, and expansion into semiconductor materials [5] - The company initially focused on hot melt film for textiles before transitioning to EVA encapsulant films for solar cells, successfully breaking foreign monopolies [6][7] - In 2024, Foster's electronic materials revenue reached 720 million yuan, a 38.2% increase, reflecting its diversification strategy [7] Global Operations and Customer-Centric Approach - Foster's global expansion aligns with the overseas growth of downstream photovoltaic component manufacturers, establishing production bases close to major clients [13] - The company has increased its overseas production and sales share of encapsulant films from 3.8% in 2022 to 8.7% in 2024 [13] - Foster emphasizes customized product development to meet evolving customer demands in the photovoltaic sector [14] Cost Control and Competitive Advantage - Foster's gross margin in 2024 was 14.74%, a slight increase from the previous year, showcasing its effective cost control strategies [16] - The company employs a comprehensive cost control ecosystem, optimizing procurement, production, and logistics to maintain cost advantages [16][17] - Digital transformation initiatives have enhanced production efficiency and reduced defect rates, contributing to competitive pricing [16] Summary of Globalization Experience - Foster's multi-sector transformation results from strategic insight and technological innovation, leveraging its early experience in hot melt film technology for advancements in photovoltaic encapsulant films [18] - A customer-centric approach is crucial for successful globalization, with Foster adapting its operations to meet local market needs and enhancing brand presence [18] - Effective cost control through supply chain management and digitalization has positioned Foster favorably against competitors in the global market [18]