“天价原料”：从重金引进到自主掌控，中国奶粉供应链的韧性之战

Core Insights - Nestlé's recall of infant formula due to contamination risks has highlighted vulnerabilities in the global supply chain, particularly in the upstream core raw material sourcing [1] - A Chinese infant formula company’s early investment in key raw materials provides a unique case study for understanding the global supply chain safety crisis [1] Historical Context - In 2001, Shengyuan Group made a significant decision to incorporate ARA from Martek Biosciences into its high-end product line, marking a pivotal moment in China's infant formula industry [2] - This move indicated a shift towards incorporating advanced nutritional science and a long-term strategic focus on the importance of core raw materials [2] Supply Chain Vulnerabilities - Relying on a single overseas supplier for key nutrients has exposed companies to risks, as seen in the recent Nestlé incident, where a quality control lapse at a supplier affected global product networks [3] - Shengyuan's transition from a buyer to a controller of its supply chain involved strategic investments and partnerships, leading to the establishment of a domestic company focused on microbial oil research [3] Safety Logic in the Industry - The incident reflects two contrasting safety approaches in the infant formula sector: - Global efficiency logic, exemplified by Nestlé, which relies on extensive supplier networks and cost reduction [4] - Autonomous control logic, represented by brands like U-Borui, which invest heavily in internalizing quality control through shorter, more transparent supply chains [4] Future Implications - The recall has prompted a reevaluation of safety perceptions among consumers, particularly in China, shifting focus from mere compliance to the origins and handling of nutritional products [6] - Brands that have invested in upstream supply chain integrity and core technologies are likely to gain market recognition and trust, while those focused solely on marketing may face challenges [6] - The evolution from importing expensive ARA to developing a self-sufficient supply chain illustrates the critical importance of self-innovation in ensuring safety in health-related industries [6]