中国之声一线调研丨科技小院让科研成果种得出、卖得好 全链条助力农民增产增收

Core Insights - The article highlights the innovative approach of the Liu Zhuang Technology Courtyard in promoting agricultural development and rural revitalization through the integration of technology and entrepreneurship [1][8] - The students from China Agricultural University successfully created a value chain by transforming high-quality wheat into bread, addressing the issue of low prices for quality wheat [1][7] Group 1: Technology and Innovation - The Liu Zhuang Technology Courtyard focuses on extending the agricultural industry chain rather than just teaching farmers how to grow crops [1][3] - The team identified that simply increasing wheat production does not guarantee higher farmer income, emphasizing the importance of value addition through product development [3][4] - The initiative has led to the creation of a brand and a final product, which is essential for enhancing the value of agricultural outputs [4][8] Group 2: Market Strategy and Sales - The students transitioned from traditional farming practices to actively engaging in business, successfully launching "Technology Courtyard Bread" on e-commerce platforms [6][7] - They sold over 3,000 bags of high-quality flour and more than 20,000 pieces of bread, achieving significant sales success on platforms like Pinduoduo [7] - The project has created multiple part-time job opportunities for local villagers, contributing to community employment [7] Group 3: Future Plans and Sustainability - The team plans to continue developing new products and improve packaging to enhance market appeal, aiming for a product launch before the upcoming Chinese New Year [7][8] - The long-term goal is to better organize farmers to produce compliant grain products, ensuring a sustainable and profitable agricultural ecosystem [8][10] - The initiative is seen as a model for modernizing agriculture in China, with a focus on connecting production to consumer needs through innovative marketing strategies [10]