南京列“2026全球100必打卡目的地”第32位

Core Insights - Nanjing's inbound tourism market showed significant growth in 2025, with overnight visitors reaching 682,100, a year-on-year increase of 17.6%, and tourism foreign exchange income hitting $1 billion, up 27% [1] - The city ranked 18th in the "2026 Asia's 100 Must-Visit Destinations" and 32nd in the "2026 Global 100 Must-Visit Destinations," leading the province in both categories [1] Inbound Visitor Trends - The inbound visitor structure has diversified, with Taiwan and Hong Kong being the top sources, followed by South Korea, the USA, Malaysia, Singapore, and Australia among the top five countries [2] - Southeast Asia remains a core growth engine, with Malaysia and Singapore continuing to be strong markets due to deep cultural ties and improved travel policies [2] - The Australian market saw a historic breakthrough with a 32.09% increase in visitor numbers, attributed to a unilateral visa waiver policy and direct flights to major cities [3] Popular Attractions - Cultural sites like Niushou Mountain and Zhongshan experienced explosive growth in visitor numbers, with Niushou Mountain seeing over a 110% increase and Zhongshan nearly doubling its visitors [4] - Top attractions based on ticket sales included Niushou Mountain, Ming Xiaoling, Hongshan Forest Zoo, and the Confucius Temple-Qinhuai Scenic Area, reflecting tourists' interest in cultural heritage [4] Visitor Experience and Preferences - Inbound tourists are increasingly favoring in-depth cultural experiences, with products like "Nanjing 3 Days 2 Nights Group Tour" gaining popularity for their quality service [5] - The shift from sightseeing to immersive experiences is evident, with customized tours and educational trips seeing high demand [6] Payment and Convenience Innovations - Nanjing introduced the "Le You Card" for inbound tourists, enhancing convenience with integrated payment and reservation features, and expanded international credit card acceptance [7] - The city made it to the top 10 destinations for Visa card spending by international tourists for the first time, indicating improved accessibility and spending capacity [7]