Zhong Guo Jing Ji Wang·2026-01-09 04:19Core Viewpoint - BYD aims to overcome current growth pressures in the automotive industry by launching new hybrid models with extended electric range, focusing on a "value war" rather than an unrestrained price war [1] Group 1: Product Launch and Features - The 2026 models of the Qin family, including the Qin L DM-i and Qin PLUS DM-i, were launched with prices ranging from 89,800 to 122,800 yuan, featuring a new 210 km electric range version [2][3] - The new models have upgraded their electric range to 210 km, with a combined range of 2,110 km when fully fueled and charged, and a low fuel consumption of 2.79 liters per 100 km [4][5] - The Qin L DM-i offers six exterior color options and includes a luxurious integrated electronic gear shift, enhancing user experience [4][6] Group 2: Market Performance and Strategy - BYD's total sales reached 4.6024 million units in 2025, maintaining its position as the global leader in electric vehicle sales, with the Qin family contributing over 660,000 units [3] - Domestic sales in 2025 saw a decline to 3.5528 million units from 3.8528 million units in the previous year, indicating a negative growth trend [3] - The chairman of BYD acknowledged that the company’s technological edge has diminished compared to previous years, attributing this to the cyclical nature of product and technology development [3] Group 3: Technological Advancements - The new Qin models utilize the fifth-generation DM technology, featuring a large-capacity battery that enhances energy density and extends electric range through AI energy management systems [3][5] - The high-end models are equipped with advanced comfort and safety features, including a smart damping control system and a heads-up display to improve driving safety [5][6]