银价飙涨，有设计师告别银饰做铜饰，商家频繁换价签

Core Viewpoint - The recent surge in silver prices, rising from approximately 7 yuan per gram at the beginning of 2025 to nearly 20 yuan per gram, has significantly impacted the silver jewelry industry, prompting designers to adapt by exploring alternative materials like copper [1][2]. Group 1: Price Surge Impact - The rapid increase in silver prices has exceeded many industry professionals' expectations, completing a "triple jump" in raw material costs within just six months [2]. - Designers, particularly those using casting techniques, face challenges in pricing due to the volatility of raw material costs, leading to price increases of 15%-20% for certain designs [2][4]. - Retailers are experiencing frequent price adjustments, with some needing to change price tags multiple times a week due to ongoing supplier notifications [4]. Group 2: Material Substitution - The rise in silver prices has created a new market for copper jewelry, which offers similar physical properties at a lower cost, transitioning from a niche alternative to a mainstream option [5]. - Copper jewelry is gaining popularity due to its affordability and versatility, with designs now commonly available in both silver and copper, allowing consumers to choose based on budget [7][9]. - While copper has some drawbacks, such as being heavier than silver, many consumers prioritize style and price, making copper an attractive option [9]. Group 3: Market Behavior and Trends - The silver market is currently characterized by high volatility, with significant price fluctuations observed, including a recent drop in international silver prices [9]. - In response to market instability, businesses are adopting more rational pricing strategies, focusing on lightweight designs and controlling material weight to maintain price stability [9]. - Consumers are becoming more discerning, with core customers valuing the investment aspect of silver jewelry, while price-sensitive buyers are increasingly turning to copper and other alternative materials [9].