2299元羽绒服充绒量仅86克?波司登曾宣称羽绒服第一品牌
Xin Lang Cai Jing·2026-01-09 05:41

Company Overview - Bosideng Co., Ltd. was established in June 1994, with a registered capital of 480 million RMB [1][4] - The legal representative of the company is Gao Dekang, and it operates in the production and export of clothing, down products, and bedding [1][4] - The company is jointly held by Kangbo Holdings Group Co., Ltd., Jiangsu Kangbo Investment Co., Ltd., and Gao Dekang [1][4] Product Pricing and Quality Concerns - A recent social media post criticized a Bosideng down jacket priced at 2099 RMB, noting it contains only 86 grams of down filling, raising questions about the brand's pricing strategy [1][4] Investment and Intellectual Property - Bosideng has made over 40 external investments, with more than 30 companies still in operation [1][4] - The company holds copyrights for several advertising slogans, including "Authority Expert in Down Jackets" and "First Brand of Down Jackets (Cold-Resistant Clothing)" [1][4]