Ge Long Hui A P P·2026-01-09 05:49Core Viewpoint - The report from Guohai Securities indicates that Great Wall Motors is expected to achieve record sales in 2025, with a focus on expanding its rugged off-road vehicle segment [1] Sales Performance - In December 2025, the company is projected to reach sales of 124,000 units, representing a year-on-year decrease of 8.3% [1] - The total sales for the company in 2025 are forecasted to be 1.324 million units, reflecting a year-on-year increase of 7.3%, marking a new high for the group’s annual sales [1] Product Strategy - The Tank and WEY brands are driving the company's high-end upgrade strategy, while the Ora brand is being revitalized to reshape its economy-oriented new energy vehicle layout [1] Competitive Advantage - The company maintains a solid competitive advantage in overseas markets, with a high degree of earnings certainty [1] - As new products are launched, the overall sales trend for the company is expected to be upward [1] Future Outlook - The company’s future revenue and performance indicators are anticipated to continue improving, leading to a positive outlook for its development [1] - The rating for the company is maintained at "Buy" [1]