Here’s Why Under Armour Is Getting Serious Investor Attention

Core Insights - Under Armour Inc. is undergoing a turnaround process, with optimism surrounding its future despite the challenges ahead [1] Shareholder Activity - Fairfax Financial Holdings Ltd. and its affiliates have acquired 22.2% of Under Armour's Class A common stock, totaling nearly 42 million shares, for investment purposes [2] Stock Performance - Under Armour shares closed at $5.49, with a trading range in December between $4.07 and $4.95, significantly lower than the $7.54 price at the start of January 2025 [3] - In the latter half of 2024, shares reached an intraday high of $10.62, but generally traded between $6.50 and $8.50 [3] Brand Valuation - A UBS global sportswear survey indicates that investors may be undervaluing the Under Armour brand, which is considered one of the best-known athleticwear brands globally [3] - Under Armour ranks fourth in global athletic apparel purchase intentions, behind Nike, Adidas, and Puma [4] Market Position - In the U.S. market, Under Armour ranks third in apparel purchase intentions, trailing only Nike and Adidas [6] - For athletic footwear in the U.S., Under Armour is in the top 10, just ahead of Brooks, but still behind several major brands [6]