Polymarket Strikes Major Deal With Dow Jones, WSJ to Distribute Prediction Data

Core Insights - Polymarket has formed a significant partnership to distribute prediction data to Dow Jones outlets, including The Wall Street Journal, Barron's, and Investor's Business Daily [1][2] - This marks Polymarket's first traditional media partnership, while its competitor Kalshi has already partnered with CNBC and CNN [3] - Both Polymarket and Kalshi are actively seeking partnerships to enhance their services and brand awareness in traditional media [3] Partnerships and Collaborations - In addition to the recent partnership, Polymarket has established significant collaborations, including a partnership with the Ultimate Fighting Championship (UFC) and becoming Yahoo Finance's exclusive crypto prediction market provider [4] - Google is also utilizing insights from both Polymarket and Kalshi for its Google Search and Google Finance products, indicating a growing interest in prediction markets [5] Industry Concerns - Despite the growth in partnerships, prediction markets face criticism, with some viewing them as gambling platforms that evade regulation [6] - Insider trading is a recurring concern, as insiders may exploit their positions to influence market outcomes [6] - Brian Armstrong, CEO of Coinbase, argues that insider trading could be beneficial for prediction markets if they are optimized for data and news insights rather than gambling [7][8]