Zhong Guo Neng Yuan Wang·2026-01-09 05:56Group 1 - The core issue raised by consumers is the high price of a Bosideng down jacket, priced at 2099 yuan, which contains only 86 grams of down filling, leading to discussions about brand premium pricing [1] - Bosideng Co., Ltd. was established in June 1994, with a registered capital of 480 million yuan, and its business scope includes the export of self-produced clothing, down products, and bedding [1] - The company is jointly held by Kangbo Holdings Group Co., Ltd., Jiangsu Kangbo Investment Co., Ltd., and Gao Dekang, and has made over 40 external investments, with more than 30 companies currently in operation [1] Group 2 - Bosideng has registered multiple copyrights for advertising slogans, including "Authority Expert in Down Jackets," "Expert in Cold-Resistant Clothing in China," and "First Brand of Down Jackets (Cold-Resistant Clothing)" [1]