Xin Hua Cai Jing·2026-01-09 06:01Core Insights - Xiaopeng Motors is launching its 2026 P7+ model globally, marking its first simultaneous release in 36 countries, including production in Europe, indicating a significant milestone in its global expansion strategy [1] - The company aims to establish itself as a major player in the global automotive market, with a vision for the next five years described as "magical" by its founder, He Xiaopeng [3][4] Group 1: Global Expansion and Product Launch - Xiaopeng P7+ is part of a broader strategy that includes the simultaneous launch of four new models, emphasizing the importance of good products and technology reaching global markets [1] - By 2025, Xiaopeng's overseas deliveries are projected to reach 45,008 units, a 96% increase year-on-year, with expansion into 60 countries [1] - The company has already established a presence in several European markets, with the G6 and G9 models achieving significant sales milestones [1] Group 2: Local Production and R&D - Xiaopeng is advancing its localization strategy with the establishment of manufacturing bases in Indonesia, Austria, and Malaysia, creating a global manufacturing network [2] - The company has set up nine R&D centers worldwide, with a new center in Munich, Germany, aimed at localizing technology and product innovation [2] - Xiaopeng plans to build a self-operated fast-charging network across Europe, Asia, and America starting in 2026, enhancing its global charging infrastructure [2] Group 3: Autonomous Driving and Technology - The company is preparing for the potential easing of regulations on advanced driver-assistance systems (ADAS) in Europe by 2026, which could facilitate the global rollout of its autonomous driving technology [2][3] - Xiaopeng's intelligent cockpit technology, based on its second-generation VLM, supports seamless multilingual communication, catering to diverse markets [3] Group 4: Industry Trends and Competitor Movements - The year 2026 is viewed as a critical juncture for new energy vehicle brands as they seek to expand internationally amid increasing domestic competition [4] - Other Chinese automakers, such as NIO and Li Auto, are also ramping up their global strategies, with plans to enter multiple European markets and establish local production [5][6] - The overall trend indicates a shift from simple product exports to deeper localization strategies among Chinese automakers, enhancing their competitiveness in international markets [8] Group 5: Market Performance and Projections - In 2025, China's automotive exports reached 6.343 million units, with a notable increase in new energy vehicle exports, which doubled to 2.315 million units [7] - The market share of Chinese electric vehicles in overseas markets rose from 9.9% in 2024 to 15.4% in 2025, reflecting growing competitiveness [7] - Projections for 2026 suggest that overseas sales of Chinese passenger vehicles could reach between 641,000 to 656,000 units, with significant growth in new energy vehicle exports [8]