Adidas could be in trouble as a 20-year shift towards more casual attire comes to an end
Yahoo Finance·2026-01-07 18:35

Bank of America gave Adidas a rare double-downgrade, and now has a "sell" rating on the stock. It's a contrarian call, considering the bullishness of the rest of Wall Street. BofA says the Adidas brand as a 20-year "casualization" of fashion draws to a close. We as a society are far more casual than we used to be. People wear full-on pajamas to the airport. TV hosts regularly wear sneakers with suits on live broadcasts. You might even see a sports commentator wearing a hoodie under their suit. Y ...