骐骥驰骋 势不可挡 | 书香门地集团2026年度经销商年会盛大启幕

Core Insights - The annual conference of Shuxiang Mendi Group for 2026 was held with a focus on brand development and strategic direction amidst industry challenges [2][4] - The chairman emphasized the need for differentiation in a competitive market, aiming for a billion-dollar target by 2025 while maintaining a focus on high-end branding and innovation [4] - The company plans to enhance its product offerings and marketing strategies to align with evolving consumer preferences for aesthetic and emotional resonance [5][8] Strategic Focus - The company will concentrate on seven core directions for 2026, including unwavering focus on the flooring industry, brand building, product matrix expansion, innovation, high-end positioning, internationalization, and retail channel investment [4] - A new product theme "Sequence of Elegance" was introduced, merging Eastern aesthetics with modern living, emphasizing material innovation and cultural empowerment [5][6] Business Development - The vice president outlined a four-dimensional strategy for the dealer business in 2026, focusing on brand enhancement, channel development, product management, and digital CRM upgrades [8] - Strategic partnerships were established with educational and design institutions to foster innovation and enhance product design capabilities [10][12][13] Color and Aesthetics - A new color system for 2026 was unveiled, focusing on subtle and harmonious tones that resonate with Chinese cultural aesthetics, aimed at enhancing product appeal [14] - The collaboration with FINDMedia aims to leverage AI for marketing and operational efficiency, enhancing the overall customer experience [15][16] Recognition and Awards - The conference included an awards ceremony recognizing outstanding dealers for their contributions, reinforcing the company's commitment to excellence and collaboration [21]