餐饮秒提服务激发消费新活力

Core Insights - The report highlights the growing trend of "pre-order online and pick up" services in the restaurant industry, driven by the convenience sought by younger consumers [1][2] - The "秒提" service has connected 250,000 restaurant outlets, optimizing the consumer process and enhancing store efficiency, resulting in significant time savings for users [1][3] Group 1: User Behavior and Preferences - In 2025, users of the "秒提" service are projected to save approximately 1.66 billion minutes, equivalent to over 160,000 golden weeks [1] - The service is particularly popular among digital natives, with cities like Shanghai, Guangzhou, Shenzhen, and Beijing leading in user engagement [2] - Tea drinks are the most favored category, with users ordering around 1 billion cups through the "秒提" service in 2025, indicating a rise in new-style tea brands [2] Group 2: Market Expansion and Trends - The "秒提" service is expanding into various community business districts, train stations, and tourist attractions, enhancing consumer convenience and commercial efficiency [3] - The service model transforms the traditional dining experience from "in-store waiting" to "online pre-ordering and immediate pick-up," creating a seamless online-offline experience [3] - The report suggests that the future of dining services will focus on optimizing the entire dining journey for consumers and improving service lines for businesses [3]