数字技术提升用户游玩体验

Core Insights - Gaode's Street Ranking has upgraded its features, including the launch of "Flying Street View" and dynamic service rankings, enhancing user experience and engagement [1] - The user base of Gaode's Street Ranking has surpassed 660 million, contributing to a monthly active user count of 996 million for the Gaode app [1] - The introduction of "Flying Street View" allows users to experience immersive navigation and exploration of restaurants and attractions [1] - The Palace Museum has integrated "Flying Street View" to provide a digital exploration of its historical architecture [1] - Gaode has created 1,550 category rankings to cater to diverse user interests and introduced a friend-based recommendation mechanism [2] User Engagement and Growth - Gaode's Street Ranking has attracted 860,000 new merchants, with merchant order volume increasing by over 330% and revenue growing by over 270% [1] - The app gained 46 million new monthly active users in a single month, indicating strong user growth driven by the Street Ranking feature [1] Technological Innovations - The "Flying Street View" feature utilizes high-fidelity digital restoration for realistic navigation experiences [1] - An upcoming "AR Real Scene" function will allow users to scan streets and view restaurant rankings and recommendations in real-time [1][2] Community and Social Features - The introduction of the "Friend Dynamics" feature allows users to see ratings and reviews from friends, enhancing the social aspect of the app [2] - Gaode plans to provide free access to "Flying Street View" for 1 million small local shops, promoting community engagement [2]