补贴与展会双重加持，智能眼镜迎来“成人礼”

Core Insights - The Chinese government has introduced a subsidy for consumers purchasing smart glasses priced under 6000 yuan, offering a 15% discount, with a maximum of 500 yuan [2] - The CES 2026 event has showcased a significant shift towards AI glasses, with various companies presenting innovative products that enhance user experience [3][4] Policy Support - The new policy, effective from 2026, includes smart glasses in the consumer goods trade-in subsidy program, reflecting government support for the AI terminal industry [2] - This policy change indicates a move from conceptual products to mainstream consumer acceptance of smart glasses [2] Exhibition Highlights - CES 2026 featured 4112 companies, with major players like Nvidia, AMD, and Hisense showcasing their latest AI glasses [3] - The event highlighted AI as a core driver in product development, moving beyond being an additional feature [3] Technological Differentiation - Companies are adopting various technological paths, with some focusing on ultra-lightweight designs while others emphasize functional integration [4] - Innovations include modular designs and advanced interaction technologies, such as Meta's EMG handwriting recognition [4] Practical Applications - The maturity of smart glasses is evident, with many products weighing under 30 grams and offering diverse interaction methods [5] - Companies are exploring accessibility features, such as special subsidies for visually impaired users [6] Market Opportunities - The subsidy policy is expected to lower the entry barrier for consumers, making smart glasses more attractive [6] - Different market segments are emerging, with companies like BleeqUp targeting professional sports and others like MemoMind focusing on everyday use [6] Future Trends - The smart glasses market is shifting from general-purpose devices to specialized solutions tailored for specific scenarios [7] - The integration of AI models is expected to transform smart glasses into proactive assistants, enhancing user experience and driving market growth [7]