智通财经网·2026-01-09 06:44Core Viewpoint - The long drama industry is undergoing a deep adjustment period in 2025, with a potential observation window for new broadcasting regulations in 2026 [1][2]. Industry Overview - Supply Side: In 2025, 624 new drama series will be released, a decrease of 31 series year-on-year. Genres leading the market include ancient costume dramas, contemporary dramas, and ancient-modern suspense themes [2]. - Operation Side: In 2025, 32% of new domestic dramas will be broadcasted through a network platform, with 83% being exclusive broadcasts and 17% being revenue-sharing dramas, all remaining relatively stable year-on-year. However, the proportion of limited-release and paid dramas has increased compared to the previous year [2]. Competition Landscape - In 2025, effective viewership of original content on iQIYI, Tencent Video, and Youku will decline year-on-year, while Mango TV will see growth. The top three shows by viewership will be "The Legend of the Sea," "The Great Decree of the Night Watchman," and "Let Me Shine" [2]. - The competition landscape for variety shows remains relatively stable, with Mango TV maintaining a solid advantage. However, the effectiveness of new seasons of classic IP variety shows is generally lower than previous seasons, indicating a lack of breakthrough for new variety shows [3]. Recommendations - Continuous attention is recommended on the progress of new broadcasting regulations and the profitability elasticity of leading platforms under the new content cycle. Suggested stocks include Mango Media (300413.SZ) and iQIYI (IQ.US), with additional focus on Ningmeng Media (09857), Yueda Group (00772), and Huace Film & TV (300133.SZ) [3].