Core Viewpoint - The introduction of the "Regulations on the Supervision and Management of Online Trading Platforms" is significant for regulating cutthroat competition, establishing a mutually beneficial governance mechanism for online trading platforms, protecting the legitimate rights and interests of all parties in the platform ecosystem, and promoting the healthy and sustainable development of the platform economy [1] Group 1: Regulatory Framework - The platform rules encompass service agreements and various transaction and governance rules established by online trading platform operators, possessing dual legal attributes [2] - The necessity for administrative supervision of platform rules is emphasized to ensure fairness and public interest, as existing laws do not sufficiently clarify certain issues [2] Group 2: Participation Rights - The regulations detail the procedural requirements for formulating and modifying platform rules, ensuring the participation and right to know for all parties, especially platform operators [3] - A seven-day public notice period is mandated before implementing general rules, and platforms must not coerce or induce operators or consumers to agree to new rules [3] Group 3: Execution and Appeal Mechanisms - New systems are established to safeguard the rights of platform operators and consumers to appeal and seek redress, addressing gaps in existing legal frameworks [4] - Platforms are required to inform operators and consumers of the facts and legal basis for any actions taken against them, ensuring timely and fair responses to appeals [4] Group 4: Focus on Operator Autonomy - The regulations address issues of excessive competition and the imposition of unreasonable conditions on operators, such as mandatory refund policies and unreasonable fees [5][6] - The regulations aim to prevent platforms from imposing unfair restrictions or additional unreasonable conditions on operators, thereby establishing a long-term mechanism to regulate cutthroat competition [6] Group 5: Collaborative Governance - The regulations encourage the establishment of a combined internal and external supervision mechanism for platform rules, promoting collaborative governance [7] - Platforms are urged to conduct self-assessments of compliance and seek external evaluations to enhance governance capabilities and optimize rules [7]
构建互利共赢的平台治理机制
Zhong Guo Jing Ji Wang·2026-01-09 06:49