足不出沪吃遍全球！2026“上海环球美食汇”启幕

Core Viewpoint - Shanghai is launching the "Global Taste in Shanghai" as an annual event IP to promote global culinary experiences, aiming to enhance the city's international food influence and establish a high-quality dining supply system [1][2]. Group 1: Event Overview - The "Global Taste in Shanghai" will kick off with the "European Flavor Season" on January 9, marking the beginning of a year-long culinary celebration [1]. - The event will feature a variety of international cuisines from nearly 10,000 restaurants across 43 countries and regions, showcasing Shanghai's status as an international food capital [2]. Group 2: Strategic Initiatives - Shanghai will focus on nine key areas to strengthen the global food consumption ecosystem, including establishing a market promotion mechanism and supporting the formation of a "Global Taste Professional Committee" [2]. - A unified IP will guide all activities throughout the year, promoting the slogan "Taste the World in Shanghai" to enhance event recognition and outreach [2]. Group 3: Thematic Activities - The culinary events will follow a "4+12+1" thematic structure, with four major seasonal themes (European, Asian, American, and Fusion) and twelve monthly country or regional food activities, culminating in a special Spring Festival event [2][3]. - The first season will focus on European flavors, featuring activities around major holidays such as New Year's, Valentine's Day, and the Lantern Festival [4]. Group 4: Integration with Other Sectors - The initiative will integrate food with cultural and tourism sectors, launching 186 tourism routes that include Western dining experiences and creating themed food events linked to seasonal festivals [3]. - Shanghai will also develop new Citywalk routes and publish a global food guide, promoting popular restaurants and chefs [3]. Group 5: Local Government Support - The Pudong New Area will actively participate by promoting local restaurants and offering discounts during the Spring Festival, along with hosting various themed events throughout the year [5]. - The government aims to create a collaborative mechanism involving government guidance, market leadership, and enterprise participation to enhance consumer experiences and foster a diverse culinary scene [5].