一月一主题！青岛市2026年度文旅促消费主题策划出炉

Core Viewpoint - Qingdao city has successfully attracted 3.1088 million tourists during the recent New Year holiday, generating a tourism revenue of 3.242 billion yuan, and is recognized as a significant destination for "New Year travel" [1] Monthly Themes for 2026 - January: "New Year Wind, Embrace the Light" focusing on New Year celebrations and sweet economy [2] - February: "New Beginnings, Spring in the Island City" highlighting traditional Spring Festival and cultural heritage [2] - March: "Facing the Sea, Spring Blossoms" featuring flower viewing festivals and related activities [2] - April: "Running Between Mountains and Seas" linking marathons with Navy Day [2] - May: "Chasing Dreams on May Fourth" celebrating youth and related events [2] - June: "Joyful Qingdao, Harmonizing East and West" promoting international cultural exchanges and events [2] - July: "Come to Qingdao, Cheers with the World" centered around the International Beer Festival [2] - August: "Sailing in Qingdao, the Most Beautiful Midsummer" focusing on family and leisure activities [2] - September: "Harvest with You, Theater in the Courtyard" emphasizing autumn harvest themes [2] - October: "Celebrating Together, Full Moon on Qindao" centered on National Day celebrations [2] - November: "Winter Rhythms, Seagulls Meet Qingdao" highlighting winter ecological resources [2] - December: "Climbing Laoshan, Watching the Sea, Soaking in Hot Springs" focusing on winter wellness experiences [2] Activities and Events - A total of 145 specific activities are planned for January under the theme "New Year Wind, Embrace the Light," including various events like the Shandong Province Ski Challenge and the first Qingdao Sweet Economy Month [4][6] - The first Qingdao Sweet Economy Month features a wedding expo with over 20,000 participants and 14,000 exhibitors, generating 22.6 million yuan in sales [6] - The second Qingdao Seagull Season introduces various transportation options and themed experiences to enhance visitor engagement [6] Tourism Experience Enhancement - The city is transitioning from fragmented tourism experiences to immersive, all-encompassing experiences with curated routes like "Love Lines" and "Cultural Exploration Lines" [7] - New multi-dimensional tourism experiences are being developed, including wellness and cultural activities, to cater to diverse visitor interests [8] Ticketing and Discounts - The "Qingdao Ticket Root Economic Merchant Alliance" has expanded to over 500 merchants, offering nearly 700 exclusive benefits for ticket holders, enhancing the overall travel experience [9] - The initiative allows visitors to enjoy significant discounts on various attractions and activities, promoting a more affordable travel experience in Qingdao [9]