2025年业绩预亏 美克家居主动优化推动转型破局

Group 1 - The core viewpoint of the article highlights that Meike Home (美克家居) is proactively optimizing its operations by shutting down two underperforming subsidiaries in Tianjin, which have been operating at less than 20% capacity utilization and incurred a combined loss of 0.68 billion yuan in the first three quarters of 2025 [1][2] - The shutdown is aimed at cutting losses and reallocating resources to core domestic retail and strategic transformation areas, thereby enhancing efficiency through a "subtract to add" approach [1] - Meike Home's overseas business, which accounts for over 56% of its operations, has smoothly transitioned production to Vietnam, ensuring stable delivery while avoiding international trade barriers [1] Group 2 - The anticipated loss for 2025 is attributed to cyclical adjustments in the home furnishing industry rather than a decline in the company's core competitiveness [2] - Positive signals are emerging in the industry, with furniture retail sales revenue increasing by 33.2% year-on-year in the first three quarters of 2025, driven by demand for home renovations and upgrades [2] - Meike Home is strategically positioning itself to benefit from policy incentives aimed at green home products and smart solutions, with a focus on intelligent design services and partnerships with leading real estate developers [2] Group 3 - Meike Home is planning to acquire 100% of Shenzhen Wandeng Technology Co., Ltd. through a combination of stock issuance and cash payment, which specializes in high-speed copper cable products essential for AI data centers [2][3] - The acquisition is seen as a strategic extension of Meike Home's global supply chain management experience, aiming to diversify its business model beyond home furnishings [3] - The company is expected to benefit from a dual-driven growth model, combining a recovery in its home furnishing business with rapid growth in the computing power sector, potentially overcoming previous growth bottlenecks [3]