罗兰贝格报告：展望2026汽车行业，AI技术成决胜关键

Core Insights - The report by Roland Berger highlights that the Chinese automotive industry will become a global technology innovation center by 2026, evolving along six main lines: deepening elimination competition, tackling transformation battles, advancing internationalization, determining outcomes through technology wars, emphasizing capital competition, and resolving AI battles [1][2]. Group 1: Deepening Elimination Competition - The market will see a more pronounced head-to-head effect, with leading companies in vehicle manufacturing, parts supply, and distribution gaining significant advantages, leading to a market structure of "a few leading companies, some mid-tier companies, and many tail-end companies" [1]. - The elimination of tail-end companies will accelerate comprehensively [1]. Group 2: Tackling Transformation Battles - The definition of automotive products is shifting from traditional transportation tools to "smart mobile devices," with cross-industry collaboration becoming more frequent, particularly in integration with chips, software, energy, and cloud computing [1]. Group 3: Advancing Internationalization - Chinese automotive companies will focus more on localized operations, transitioning from "export-oriented enterprises" to "truly internationally operating enterprises," enhancing global competitiveness through job contributions and product localization [1]. Group 4: Determining Outcomes through Technology Wars - Vehicles are evolving beyond traditional transport functions to "AI-driven intelligent entities," with cutting-edge technologies like smart connectivity, autonomous driving, and new materials becoming crucial [2]. - The speed of technological innovation may further widen the gap between China and other countries [2]. Group 5: Emphasizing Capital Competition - In a context of overall profit pressure in the industry, efficient capital leverage and operational optimization will be key for companies to maintain competitiveness and achieve growth, with mergers and acquisitions becoming a new focal point in the "capital race" [2]. Group 6: Resolving AI Battles - The integration of AI with automobiles will transition from concept to high-value commercial scenarios, with future product competitiveness increasingly reflecting the capability of being "AI-driven intelligent entities" [2]. - AI technology will reshape not only front-end products but also the entire value chain, including product development, manufacturing, marketing services, and internal management [2]. Conclusion - According to Zheng Yun, a global senior partner and head of automotive business in Asia at Roland Berger, the automotive industry will enter a phase of "balanced reconstruction" in the coming years, with innovation and transformation in the Chinese automotive market accelerating, further solidifying China's position as a global innovation center in the automotive sector [2].