如何让绿色消费有利可图？

Core Viewpoint - The 2026 consumer market will be led by green consumption, supported by new policies that optimize subsidies for energy-efficient products and promote the transition to electric vehicles and renewable energy sources [1][2]. Group 1: Policy Initiatives - Nine government departments have jointly issued a document outlining 20 measures to promote green consumption, establishing a comprehensive policy framework that includes incentives, constraints, and guarantees [2]. - The new policies include a subsidy of 15% of the sales price for energy-efficient home appliances, with a maximum subsidy of 1500 yuan per item, and prioritize the replacement of old operational vehicles with electric ones [1][2]. Group 2: Market Demand Trends - Consumer demand is shifting from basic availability to quality and sustainability, with a notable increase in the sales of energy-efficient appliances, which grew over 10% during the New Year holiday [2]. - The latest data indicates that from 2024 to 2025, 18.3 million vehicles will be replaced under the old-for-new program, with nearly 60% being new energy vehicles, and over 90% of home appliances replaced will meet first-level energy or water efficiency standards [2]. Group 3: Industry Transformation - The demand for green products is driving companies to increase their investments in sustainable practices, including the development of green supply chains and the use of energy-efficient facilities [3]. - The transition to a circular economy is being facilitated by the establishment of reverse logistics systems and the promotion of "Internet + second-hand" models, shifting business models from linear to circular [3]. Group 4: Consumer and Corporate Perspectives - Green consumption should be perceived as a cost-effective choice rather than a premium option, with energy-efficient appliances and electric vehicles offering long-term savings and better experiences [4]. - Companies are encouraged to view green transformation as a source of competitive advantage through technological innovation and resource optimization, which can lead to cost savings and new revenue streams [4].