Core Viewpoint - The old brand restaurants located on Yunnan South Road in Shanghai are being relocated to Nanjing East Road as part of urban renewal efforts, with several establishments already opening and others set to follow soon [1][4]. Group 1: Relocation and Opening of Old Brands - The first restaurant, Da Hu Chun, has opened at the intersection of Nanjing East Road and Shanxi South Road, generating approximately 50,000 yuan in daily revenue during the New Year period [2]. - Other old brand restaurants, including Xian De Lai and De Xing Guan, are expected to open by February 10, with additional brands like Xiao Shao Xing and Wu Fang Zhai also set to operate in the same area [2][4]. Group 2: Urban Renewal and Brand Protection - The urban renewal project aims to maintain the culinary heritage of the area, encouraging the formation of a concentrated zone for old brand restaurants [4]. - The transition to Nanjing East Road is seen as a protective measure for these brands, allowing them to continue operations while the original site undergoes redevelopment [8][10]. Group 3: Business Performance and Customer Demographics - Da Hu Chun's new location has attracted a diverse customer base, with about 30% of patrons being foreign tourists, indicating strong interest from both local and international visitors [8]. - The total revenue for Da Hu Chun's 20+ locations in Shanghai exceeded 100 million yuan last year, showcasing the brand's significant market presence [8].
配合旧区改造,上海云南路这些“老字号”迁至南京东路支马路过渡经营
Xin Lang Cai Jing·2026-01-09 08:04