WANT WANT CHINA(HK:00151) Zhong Guo Zhi Liang Xin Wen Wang·2026-01-09 08:07Core Insights - The report from iiMedia Consulting indicates that 78% of consumers value the emotional significance of Spring Festival gifts, while 63% focus on cultural elements, suggesting that snack gift boxes should combine sentiment and traditional flavors [1] Group 1: Challenges in Spring Festival Gifting - Emotional expression is often vague, with most snack gift boxes only meeting the criteria of being "tasty and presentable," lacking unique emotional narratives, which diminishes the potential for lasting memories [2] - The understanding of "cultural flavor" is superficial, limited to red packaging, and fails to deeply explore traditional customs, thus not conveying the cultural memory of the Spring Festival [2] - There is a universal anxiety regarding gift selection for recipients of different ages and backgrounds, making it difficult to choose gifts that are both universally acceptable and meaningful [2] Group 2: Core Solutions of Wangwang Gift Box - The gift box serves as an emotional carrier with a zero-explanation cost for emotional consensus, as the name "Wangwang" embodies auspicious and celebratory meanings recognized by society [4] - It connects collective memories through classic products like Xianbei and Snow Cakes, evoking taste memories across generations, thus linking the past and present [4] - The brand's positive image and transparent pricing make it suitable for gifting to various relationships, balancing intimacy and distance [4] Group 3: Cultural Integration in the Gift Box - The visual design of the 918g zodiac-themed gift box centers on the horse, incorporating elements like magnolia and couplets, symbolizing prosperity and good fortune, making it a "readable" micro-painting of the Spring Festival [5] - The independent packaging design fits various Spring Festival scenarios, promoting sharing and joy, thus acting as a "social catalyst" for family gatherings [5] - The gift box has dual attributes, serving as both family reserves and direct New Year gifts, aligning perfectly with the social structure of the Spring Festival [5] Group 4: Product Assurance and Quality - The gift box includes a variety of flavors such as savory rice snacks, sweet candies, and creamy drinks, ensuring broad appeal across different age preferences [7] - Core products like Snow Cakes and Xianbei utilize baking methods rather than frying, addressing modern health concerns and enhancing the gift box's thoughtful nature [7] - Independent packaging enhances hygiene and convenience, while the "one pack at a time" concept aligns with the beautiful notion of "steady flow" during the Spring Festival [7] Group 5: Deeper Value of Choosing Wangwang Gift Box - The strong brand consensus and emotional memories ensure clear communication of sentiments, reducing transmission loss [9] - The transformation of rich traditions into shareable experiences allows for natural integration of cultural elements into the 2026 Spring Festival [9] - The gift box combines cultural depth, emotional warmth, and broad acceptance, making it a comfortable choice for both givers and receivers [9] Group 6: Practical Gifting Recommendations - Select themes based on relationships, such as the 918g zodiac-themed box for close relatives and the 650g classic box for casual friends, ensuring appropriateness for the 2026 Spring Festival [10] - Include cultural annotations when gifting, such as explaining the design's auspicious meaning, to enhance the cultural significance and thoughtfulness of the gift [10] - Personalize the gift by pairing it with items like tea or honey, creating a unique "customized New Year gift" that emphasizes the emotional and cultural aspects of the gift box [10]