乘联分会:2025年12月新能源车在国内总体乘用车的零售渗透率59.1%
Zheng Quan Shi Bao Wang·2026-01-09 08:25

Core Insights - The penetration rate of new energy vehicles (NEVs) in China's overall passenger car retail market is projected to reach 59.1% by December 2025, an increase of 9.6 percentage points year-on-year [1] Group 1: Market Performance - In December, the penetration rate of NEVs among domestic self-owned brands reached 80.9% [1] - The penetration rate of NEVs in the luxury car segment was 39.1% [1] - The penetration rate of NEVs among mainstream joint venture brands was only 8.2% [1] Group 2: Retail Market Share - In December, the retail market share of self-owned brand NEVs was 64.4%, a year-on-year decrease of 6.7 percentage points [1] - The retail market share of NEVs among mainstream joint venture brands was 3.7%, showing a year-on-year increase of 0.9 percentage points [1] - The new force brands, including XPeng Motors, Leap Motor, and Xiaomi Auto, contributed to a year-on-year growth of 4.9 percentage points in their market share, reaching 23.5% [1] - Tesla's market share was 7.0%, with a year-on-year increase of 0.6 percentage points [1]

乘联分会:2025年12月新能源车在国内总体乘用车的零售渗透率59.1% - Reportify