春节自驾游市场热度攀升 出境自驾需求有望超2025年国庆高峰丨封面有数

Core Insights - The demand for self-driving travel during the Spring Festival is expected to surpass the peak seen during the National Day holiday in 2025, with outbound self-driving bookings increasing by 17% compared to the same period last year [1] - The domestic self-driving travel market has shown resilience, with travel volumes consistently exceeding those of the same period in 2024, driven by a longer holiday period and accumulated travel demand [3] Group 1: Travel Trends - The Spring Festival travel peak is anticipated to start earlier, with a significant concentration of departures expected on February 7, followed by additional peaks on February 11 and 13, culminating in a concentrated travel period from February 14 to 15 [4] - This year, travelers are focusing on efficient use of their holiday, with a concentrated return on February 22, indicating a trend of "full enjoyment throughout the trip and concentrated return" [4] Group 2: Booking Characteristics - The overall self-driving travel during the Spring Festival is characterized by "delayed bookings" and "longer rental periods," with the booking peak expected to be about a week later than last year, and average trip lengths extending to nearly 7 days [5] - There is a clear distinction between "return home" and "tourism" flows, with popular return destinations including Chengdu, Fuzhou, and Wuhan, while tourism-focused travelers prefer combined travel methods of "plane/train + rental car" to cities like Guangzhou and Sanya [5] Group 3: Outbound Travel Demand - Popular outbound self-driving destinations during the Spring Festival include New Zealand, Australia, Norway, and Italy, with the southern hemisphere and northern European countries particularly favored by self-driving enthusiasts [6][7] - In Australia and New Zealand, self-driving demand has surged, with a month-on-month increase of approximately 30% since late 2025, leading to inventory shortages for popular vehicle models [6] - Norway has seen a 21% year-on-year increase in self-driving demand for the Spring Festival, with some popular vehicle models requiring bookings over two months in advance due to high demand [7]