开年车市实探：宝马有车型官降30万，多品牌补贴购置税，小米销售坐收新SU7“天使单”

Group 1: Market Dynamics - The competition among car manufacturers has intensified at the beginning of the year, with various promotional activities launched to attract consumers due to new policies like halving the new energy vehicle purchase tax and adjusting national subsidies [1][8] - Multiple car companies, including Tesla and Xiaomi, have introduced new financial policies and promotional offers to stimulate sales, indicating a proactive response to market dynamics [2][4] Group 2: Price Adjustments - BMW has adjusted the suggested retail prices of over 30 models, with the largest price drop being 301,000 yuan for the i7 M70L, reducing its price from 1,899,000 yuan to 1,598,000 yuan [2][3] - The price reduction for the iX1 eDrive25L is 24%, dropping from 299,900 yuan to 228,000 yuan, reflecting BMW's strategy to respond to market conditions [2] Group 3: Consumer Incentives - Tesla has launched a limited-time long-term purchase plan, offering low monthly payments for Model 3 and Model Y, with a down payment starting at 79,900 yuan and monthly payments as low as 1,918 yuan [4][5] - Xiaomi's new financial policy for the YU7 includes a 3-year interest-free option, with a down payment starting at 74,900 yuan and monthly payments from 4,961 yuan [5] Group 4: New Product Launches - Xiaomi has announced the new generation SU7, with a starting pre-sale price of 229,900 yuan, and plans to deliver the vehicle in April 2026 [6] - XPeng Motors is set to launch the new P7+ and G7 models, with the G7 achieving a comprehensive range of over 1,100 kilometers in cold conditions [7] Group 5: Policy Impact - The recent policy changes, including the adjustment of the new energy vehicle purchase tax from full exemption to a 50% reduction, are expected to increase consumer costs and influence purchasing decisions [3][8] - The government has introduced a 15,000 yuan subsidy for vehicle purchases completed before January 18, further incentivizing consumers [4]