市场监管总局公布2025年综合整治“内卷式”竞争十大制度建设成果

Core Viewpoint - The State Administration for Market Regulation (SAMR) has introduced ten key regulatory measures aimed at addressing "involution" competition by promoting high-quality competition and improving market governance mechanisms [1][4][9]. Group 1: New Regulations and Guidelines - The new Anti-Unfair Competition Law enhances the identification rules for commercial defamation and includes regulations against typical "involution" behaviors such as forcing platform operators to sell below cost [6][11]. - The Implementation Measures for Mandatory Company Deregistration standardize the deregistration process to effectively clean up dishonest entities and improve market exit quality [7][13]. - The Fair Competition Review Regulation requires local governments to ensure that policies related to industrial development and procurement do not interfere with fair competition [7][18]. Group 2: Industry-Specific Guidelines - The Internet Platform Antitrust Compliance Guidelines encourage platform companies to strengthen antitrust compliance management and identify new monopoly risks [2][7]. - The Guidelines for Improving Product and Service Quality on Online Trading Platforms focus on product innovation and service standardization, shifting from "involution competition" to quality enhancement [2][8]. - The Basic Requirements for Delivery Platform Service Management set standards for merchant management, pricing behavior, and consumer rights protection to improve service quality [2][8]. Group 3: Quality and Safety Standards - The Regulations on Quality and Safety Supervision of Key Industrial Products sold online clarify the responsibilities of e-commerce operators regarding product quality and safety [2][8]. - The Action Plan for Enhancing Standards in the New Energy Vehicle, Lithium Battery, and Photovoltaic Industries outlines 167 national standards to promote high-quality development in these sectors [2][8][15]. - The Measures for Gradually Expanding Standardized Openings aim to improve the consistency of standards in key service areas and promote international standard-setting in the digital economy [3][8]. Group 4: Systematic Approach to Governance - The ten regulatory measures form a comprehensive governance framework that addresses issues before, during, and after market activities, ensuring a closed-loop governance system [6][18]. - The measures reflect a problem-oriented approach, responding to significant market concerns and promoting a shift from price competition to quality and innovation [18][19]. - The regulations are designed to be differentiated, providing specific guidelines for various sectors while ensuring a balance between regulation and development [19].