COSTA普洱茶标注“百年保质期”引争议，客服称“茶越久越好”

Group 1 - The core issue revolves around the controversy regarding the 100-year shelf life of COSTA's organic Pu'er tea, which has led to significant public scrutiny and the subsequent removal of the product from e-commerce platforms [2] - COSTA's business in China has been under pressure, with reports indicating that the company closed 111 stores in 2023 and an additional 97 stores by November 2024, while only opening 33 new stores, resulting in a total of 389 stores [3] - The company has struggled to compete with major players like Starbucks and Luckin Coffee, which have significantly larger store counts in China, with Starbucks operating 7,596 stores and Luckin over 26,000 stores [3] Group 2 - The acquisition of COSTA by Coca-Cola for $5.1 billion in 2018 aimed to enhance its presence in the ready-to-drink coffee market, but has led to challenges in store innovation and operational efficiency [3] - The appointment of a new manager to oversee the retail business in China comes amid difficulties related to operational segmentation and slow progress in franchise plans, complicating efforts to revitalize the brand [3] - The recent controversy surrounding the tea product adds to the negative perception of COSTA's operations in China, further complicating its market position [2][3]