Zhong Jin Zai Xian·2026-01-09 09:04Core Viewpoint - JD Seven Fresh Supermarket is enhancing the New Year shopping experience by offering exclusive "crash prices" on various festive goods and creating an immersive market atmosphere for consumers [1][13]. Group 1: Product Offerings - The "offline exclusive crash prices" focus on seasonal fresh fruits, meat, poultry, eggs, and seafood, which are popular among consumers and have high repurchase rates [3]. - Featured products include high-quality meat such as cold-cut beef, pork ribs, and lamb rolls, as well as fresh seafood like white shrimp and river bass, all offered at competitive prices [3]. - Seasonal fruits are also included in the promotions, with prices such as 19.8 yuan for a box of red strawberries and 7.9 yuan for 950g of sugar oranges, aiming to provide affordable yet quality options for family gatherings [5]. Group 2: Gift Boxes - A variety of New Year gift boxes are available to cater to different gifting and personal use scenarios, including two types of liquor gift boxes priced at 299 yuan and a beer gift box for 29.9 yuan [7]. - The gift offerings also include a juice gift box featuring natural fruit extracts and a health-themed gift box with organic tea oil and assorted nuts, appealing to health-conscious consumers [9]. Group 3: Shopping Experience - The physical stores of JD Seven Fresh provide a direct selection of fresh and quality New Year goods, enhanced by festive decorations that create a joyful shopping atmosphere [11]. - The New Year shopping experience is framed as a celebration of reunion and tradition, encouraging consumers to prepare for the holiday with affordable and meaningful purchases [13].