“冷”赛道激发“热”活力——浙江冰雪经济一线观察

Core Viewpoint - The "cold" sector in Zhejiang is experiencing a surge in activity and growth, showcasing the potential of the ice and snow economy in southern China, with significant increases in production and tourism related to winter sports [1][2][4]. Group 1: Company Developments - Zhejiang Yuanjing Sports Goods Co., Ltd. has seen a strong demand for its ski goggles, with orders for 2026 expected to increase by 61.8% for goggles and 14% for helmets [1]. - Ningbo Xueying Sports Equipment Technology Co., Ltd. reports over 20% growth in domestic sales, with full production capacity being utilized [1]. - Yiwu merchants are capitalizing on the ice and snow market by offering multifunctional shoes that can be used for both roller skating and ice skating, appealing to a wide range of consumers [2]. Group 2: Market Trends - The ice and snow sports consumption market in Zhejiang is rapidly growing, with a 930% increase in tourism orders for Anji during the recent New Year holiday [2]. - Daming Mountain Wansongling Ski Resort in Hangzhou is expected to see an increase in visitors this season, contributing to local economic growth [3]. - The total revenue for 150 guesthouses in the area surrounding the Xianshan International Ski Resort reached 17 million yuan, highlighting the economic impact of the ice and snow economy on rural revitalization [3]. Group 3: Industry Insights - By the end of 2025, Zhejiang is projected to have 26 ice and snow sports venues, including 18 ski resorts, leading among southern provinces [4]. - The 2025 Zhejiang Winter Cultural and Tourism Consumption Season aims to stimulate the economy with over 46 million yuan in vouchers and around 1,000 events planned [4]. - The integration of ice and snow sports into broader economic activities reflects a dual approach of policy activation and corporate engagement, fostering a vibrant and sustainable ice and snow economy [4].