Huan Qiu Wang·2026-01-09 09:24Core Insights - BYD has launched two new models, the 2026 Seal 05DM-i and Seal 06DM-i, both featuring a pure electric range of up to 210 km, marking a strategic adjustment in product structure and market strategy in the competitive electric vehicle market [1][10] Product Features - The new models embody BYD's "entry-level is top-spec" philosophy, integrating advanced technologies previously reserved for mid-to-high-end models into more mainstream price ranges [3] - Both models are equipped with the fifth-generation DM technology, achieving a fuel consumption of 2.79L/100km and a comprehensive range exceeding 2100 km, providing users with a "zero anxiety" travel experience [3] - The Seal 05DM-i high-spec model includes the "Tian Shen Zhi Yan C" advanced driver assistance system (DiPilot 100), offering over 20 driving assistance features, promoting the widespread adoption of intelligent driving systems in the A-class sedan market [4][7] Safety Enhancements - Safety is emphasized as a cornerstone for brand development, with the Seal 05DM-i featuring six airbags and the Seal 06DM-i upgraded to seven airbags, alongside a high-strength body structure designed for electric vehicles [6] - The introduction of a "blowout stability control system" enhances safety by maintaining vehicle stability in extreme conditions, showcasing BYD's commitment to advanced safety measures [6] - The W-HUD head-up display improves driver awareness, reducing safety risks associated with distracted driving [6] Product Experience Evolution - The launch of these models reflects BYD's shift from focusing solely on parameters like range and fuel consumption to providing a comprehensive user experience that includes range, energy consumption, driving control, intelligence, and cabin quality [9] - The Seal 05DM-i's 210 km electric range enhances convenience and cost-effectiveness, while the Seal 06DM-i combines long range with luxury features to support its premium positioning [9] - Features such as a car refrigerator, seat ventilation and heating, multi-color ambient lighting, and panoramic sunroofs in the Seal 06DM-i highlight BYD's ability to meet diverse consumer needs [9] Brand Strategy - The introduction of the 2026 Seal 05DM-i and Seal 06DM-i reinforces BYD's brand recognition as a technology leader, aligning with its strategy to elevate brand value through technological inclusivity and safety advancements [10] - BYD aims to transition from quantity growth to quality competition in the electric vehicle market, leveraging its integrated capabilities and continuous innovation to reshape its brand direction and provide value to the industry [10]