战略转型七年后，这家车企希望走进更多普通人的生活

Core Viewpoint - Hongqi, a brand with 67 years of automotive heritage, has officially launched the HS6 PHEV, marking a significant step in its strategic transformation towards becoming a national high-end brand, aiming for higher sales targets in the competitive SUV market [1][5][10]. Group 1: Product Launch and Features - The Hongqi HS6 PHEV is priced between 178,800 to 228,800 yuan and offers over 2300 kilometers of range, targeting the mid-to-large hybrid SUV market [1][3]. - The vehicle features a self-developed "Honghu" hybrid system, achieving a thermal efficiency of 45.21% and a minimum fuel consumption of 5.1L/100km, with a 0-100 km/h acceleration time of 4.8 seconds [12][14]. - The HS6 PHEV includes advanced driving assistance features and a high-strength body structure designed for enhanced safety, showcasing the brand's commitment to quality and user safety [16]. Group 2: Strategic Transformation - Since 2018, Hongqi has maintained positive growth for seven consecutive years, with a projected sales volume of 411,800 units in 2024, surpassing its 2025 target of 300,000 units [7]. - The brand aims to reach sales of 500,000 units by 2035, having transitioned from a government vehicle image to a more consumer-oriented approach [5][10]. - The introduction of the HS6 PHEV signifies a shift from serving major events to focusing on family-oriented vehicles, aligning with market trends and consumer needs [10][16]. Group 3: Market Positioning and Consumer Focus - Hongqi's strategy includes a comprehensive product lineup covering fuel, electric, hybrid, and extended-range vehicles, reflecting a fundamental change in user demographics [8][10]. - The brand's new sub-brand structure targets different market segments, including mainstream consumers and luxury markets, enhancing its appeal to family users [10][12]. - The HS6 PHEV is designed to address common consumer pain points, such as high fuel consumption and range anxiety, thereby enhancing its market competitiveness [12][14].