Monalisa(SZ:002918) Xin Lang Zheng Quan·2026-01-09 09:45Core Viewpoint - Mona Lisa Smart Home Company is focusing on its core business of ceramics and aims to build a long-lasting brand while exploring limited financial investments that have minimal impact on overall performance [3]. Group 1: Company Strategy - The company emphasizes a development strategy centered on "large tiles, large building materials, and large home furnishings," aiming to create a "century-old Mona Lisa" [3]. - The actual controller of the company adheres to a long-termism approach, prioritizing effective business management as the fundamental goal [5]. Group 2: Industry Outlook - The ceramic industry is expected to undergo structural adjustments in 2026, with an increase in market concentration driven by government policies aimed at boosting domestic demand [4]. - The ceramic market, despite experiencing multiple rounds of adjustments, still has considerable capacity, and leading companies have a relatively low market share, indicating ongoing development opportunities [3][4]. Group 3: Competitive Landscape - The company plans to enhance brand appeal through product innovation, quality improvement, and service optimization, as the ceramic industry transitions into a phase dominated by existing market players [6]. - Leading companies in the industry are likely to grow through mergers, acquisitions, and international expansion [6].