管理费最低降至0%!开年理财公司密集降费,抢滩万亿存款?
Nan Fang Du Shi Bao·2026-01-09 11:06

Core Viewpoint - The banking wealth management market is experiencing a significant fee reduction trend, with over 300 fee adjustment announcements made since the beginning of January 2026, as companies aim to attract funds from maturing deposits [2][3][6]. Group 1: Fee Reductions - Multiple wealth management companies, including Ping An Wealth Management, China Merchants Bank Wealth Management, and Ningyin Wealth Management, have announced reductions in product fees, with some products seeing management and sales fees drop to 0% [2][3]. - Ningyin Wealth Management has particularly notable fee reductions, with over 500 products having their management and sales fees lowered, some to as low as 0.01% and 0% respectively [3][4]. - The average annualized yield for existing wealth management products in the market was reported at 2.52% as of November 2025, indicating a competitive environment for attracting investors [4]. Group 2: Market Dynamics - A significant amount of fixed-term deposits, estimated at 32 trillion yuan, is set to mature in 2026, creating a reallocation demand for investors as deposit rates have declined sharply [6][7]. - The trend of "deposit migration" is expected to continue, with funds likely flowing into stable investment products such as wealth management, insurance, and "fixed income plus" products [7][8]. - The wealth management market is projected to grow at a rate of 8%-12% in 2026, although there are concerns regarding the net value fluctuations of products due to upcoming regulatory changes [8].