I'm the CEO of Beyond Yoga. I hike out my back door in the mornings, and I'm a creature of habit with food.

Core Insights - The CEO of Beyond Yoga, Nancy Green, has extensive experience in retail, having previously scaled Athleta from a $250 million business to a billion-dollar brand [1][2] - Beyond Yoga is positioned at the intersection of wellness, joy, and community, aligning with current consumer trends towards health and fitness [2] Daily Operations - The CEO starts her day at 6 a.m. with coffee and a review of emails and news, followed by 35-45 minutes of exercise to set intentions for the day [4][9] - A typical workday begins at 9 a.m. with agenda-setting meetings, focusing on business updates and trends [12] - The company emphasizes the quality of its products, ensuring that fabrics are beautiful, durable, and versatile for various environments [13] Product Development and Strategy - Beyond Yoga operates on a quarterly "concept to customer" cycle, involving milestone meetings for reviewing samples and aligning on design direction [15] - The company engages in creative reviews and strategy discussions regarding brand campaigns and store growth [16] Customer Engagement - The CEO frequently visits stores to observe product performance and gather direct feedback from customers, which is crucial for maintaining a feedback loop [18] Work-Life Balance - The CEO aims to finish her workday by 6-7 p.m. to maintain family routines, highlighting the importance of work-life balance [19] - Prioritizing wellness and sleep is essential for sustaining leadership stamina in a growing brand [20]