宝马集团2025年稳健收官，BMW M全年在华销量同比增长27.9%

Core Insights - In 2025, BMW Group achieved global business growth, with China remaining the largest market, delivering over 625,000 BMW and MINI vehicles to meet diverse customer mobility needs [1][2] - The BMW M family showed strong performance with a year-on-year sales increase of 27.9% in China, while the 3 Series and 5 Series maintained robust positions in the luxury sports sedan segment [1][4] - In 2026, approximately 20 new models of BMW, MINI, and BMW motorcycles will be introduced to Chinese consumers, enhancing brand competitiveness [1][7] Market Performance - BMW Group delivered a total of 2,463,715 vehicles globally, with 625,527 units sold in China, demonstrating strong business resilience amid intense market competition [1][2] - The BMW 3 Series family has been the best-selling model in its segment for 15 consecutive months, with high-end models accounting for over 50% of its sales [3] - The 5 Series achieved an average monthly sales of over 10,000 units, being the only luxury model to receive top safety ratings across five major global markets [3] Product Strategy - BMW is committed to enhancing product value and brand competitiveness by launching differentiated and personalized models, such as the 50th Anniversary Edition of the BMW 3 Series and new configurations for the 5 Series and X5 [2][3] - The MINI brand also contributed to growth, with over 25% year-on-year sales increase, launching more than 10 special edition models in 2025 [5] Innovation and Local Collaboration - BMW is deepening its local innovation foundation in China, establishing the largest R&D network outside Germany, including four innovation hubs and three software companies [6] - Collaborations with local partners like Momenta, Huawei, and Alibaba are aimed at developing localized intelligent driving systems and redefining smart cockpit experiences [6] Future Outlook - The launch of the long-wheelbase version of the new generation BMW iX3 is set for global debut in the first half of 2026, featuring advanced technologies tailored for Chinese consumers [7] - BMW aims to balance innovation with responsibility, integrating green development and public welfare into its long-term commitment to the Chinese market [7]